Telegram has unveiled its long-awaited business account feature, which boasts an array of business-friendly functionalities catering to all users. Among its offerings are features such as customisable opening hours, automated messages, quick replies, and additional tools designed to enhance business interactions. Additionally, the Pavel Durov-owned company has rolled out the Telegram Bot API 7.2, empowering developers to integrate business-oriented features into their bots, further expanding the platform's utility for commercial purposes.
Businesses can harness Telegram's robust bot integration, enabling them to effortlessly incorporate existing tools and workflows or integrate AI assistants to manage their chats. For more details, you can consult the Bot Manual.
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Availability Of Telegram Business
These latest business features are exclusively accessible to Telegram Premium subscribers. The company also pledges to introduce additional features for businesses in future updates.
"Starting today, anyone can turn their Telegram account into a business account – and get access to business features, such as opening hours, location, quick replies, automated messages, custom start page, chatbot support, and more," the company announced in a blog post.
Telegram Business New Features
Telegram business users will have the ability to customise their operating hours and display their location on a map, providing customers with a convenient overview of their business operations. Additionally, the user interface prominently showcases the open/close status of the shop or business, ensuring clear visibility for customers.
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Businesses can create a personalised start page featuring text, such as a tagline highlighting their product or service, along with stickers, aiding in customer attraction and engagement.
This feature enables users to establish a default greeting message for initial customer contact, with the option to specify a timeframe for re-sending the greeting if a new message is received after a certain period. Similarly, users can configure custom away messages to be sent when the business is closed.
Quick replies serve as efficient shortcuts for sending pre-set messages, which can encompass multiple messages and support various elements such as text formatting, links, stickers, media, and files. This functionality proves invaluable for responding to recurring customer inquiries, such as those regarding menus, payments, and more.