A few weeks ago, Spotify was said to be in the process of developing a feature that enables users to create playlists using artificial intelligence (AI) prompts. Spotify's "AI playlists" feature is currently being tested to gauge user responses to AI-driven playlist creation. While the company acknowledged conducting the test to TechCrunch, specific details about the technology and its workings, as well as a definitive launch timeframe, were not disclosed.
A user named @robdad_ showcased the feature in a TikTok video, noting: "I just randomly discovered Spotify’s ChatGPT?" As per the screenshots he provided, the AI playlists feature is accessible in Spotify's app from the 'Your Library' tab by tapping the plus (+) button at the top right of the screen. In the ensuing pop-up menu, the AI playlist feature emerges as a new option, positioned alongside the existing 'Playlist' and 'Blend' choices."
The TechCrunch report added, the feature’s description reads “Turn your ideas into playlists using AI” and notes that it’s currently only available in English.
Upon choosing the option, users encounter a screen featuring an AI chatbot-style box where they can either input their prompt or explore a list of suggested prompts. The showcased video displayed prompt ideas such as "get focused at work with instrumental electronica," "fill in the silence with background café music," "get pumped up with fun, upbeat, and positive songs," and "explore a niche genre like Witch House."
Spotify CEO Daniel Ek had hinted at various applications of AI within the company, suggesting the possibility of utilizing generative AI for summarizing podcasts and auto-generating audio ads. Ek also envisioned AI playing a role in music creation, with artists leveraging AI tools in the songwriting process. Spotify has explored AI for crafting host-read podcast ads that mimic authentic voices and relies on AI to drive its personalization technologies. Given these diverse applications, it's unsurprising that Spotify is now incorporating AI into one of its popular use cases for the app—playlist creation.
Meanwhile, following massive layoffs this week, Spotify's Chief Financial Officer, Paul Vogel, is leaving the company. According to company CEO Ek, Vogel lacked the "requisite experience" to help the company in its expansion and meeting market expectations. Spotify is looking for Vogel's successor. Meanwhile, Ben Kung, Vice President of Financial Planning and Analysis, will take on expanded responsibilities to support the company’s realignment of its financial leadership team.
Vogel had joined Spotify in 2020, and is set to leave the company in March 2024, aligning with Spotify's shift towards prioritising margin over growth.