Snap Inc., the parent company of popular social media platform Snapchat, has announced significant changes to its operations in India, signalling the nation's increasing importance as a key market for the company's future expansion. The announcement, made on Wednesday, revealed the appointment of Pulkit Trivedi, a former executive at Google, to lead Snap's India business. This move aligns with Snap's strategy to localise its efforts and better serve the Indian audience.
Trivedi, who assumes the role of India managing director, will spearhead Snap's activities within the country. This includes overseeing revenue generation, fostering partnerships, and nurturing the growth of creators on the platform. He will report directly to Ajit Mohan, Snap Inc.'s President for the Asia Pacific (APAC) region.
Trivedi's previous experience includes a notable stint at Google, where he spent five years as the Director of Google Pay - India Business Team. During this tenure, he played a pivotal role in strategising the business's direction, establishing key collaborations, and driving monetisation for Google Pay in India. With over 23 years of industry experience, Trivedi has held positions at renowned tech companies like Meta, Intel, Microsoft, and IBM.
The company also introduced a revised operational structure. This structure will involve local teams responsible for growth, market development, partnerships, content, and the creator ecosystem, all reporting directly to Trivedi. This strategic shift is intended to facilitate accelerated investments in India, fostering the growth of both Snap's community and its partners.
Snap CEO Evan Spiegel has emphasised the value of learnings gained from their endeavours in India, which have informed the company's approach to community expansion in new territories.
This announcement comes after Snap's recruitment of Ajit Mohan, formerly a vice president at Meta, to the role of President for the Asia Pacific (APAC) region. This leadership adjustment, made in November 2022, demonstrates Snap's strategic focus on global growth, aligning with its earlier restructuring of regional leadership roles.