Reliance To Face Instamart, BlinkIt & Zepto Head On With Its 10-Minute Delivery, Here's What We Know

In an effort to stand out from competitors like Blinkit, Swiggy Instamart, and BigBasket, Reliance is taking a different approach by opting not to establish dark stores or neighborhood warehouses.

Reliance Retail is making its entry into India's fast-growing quick commerce sector, reviving its rapid delivery services in specific parts of Navi Mumbai and Bengaluru via its e-commerce platform, JioMart. As reported by the Economic Times, this strategic move by Reliance Retail is poised to intensify competition with established players like Zomato-owned Blinkit, Swiggy Instamart, and BigBasket, among others, in the increasingly competitive quick commerce market.

Starting with grocery deliveries, Reliance is reportedly gearing up to broaden its quick commerce services by incorporating value fashion and small electronics into its offerings. The company plans to use its wide network of retail outlets, such as Reliance Digital and Trends, to ensure fast order fulfillment, with delivery times ranging from 10 to 30 minutes.

Will Reliance Be Just Another Quick Commerce Player?

In an effort to stand out from competitors like Blinkit, Swiggy Instamart, and BigBasket, Reliance is taking a different approach by opting not to establish dark stores or neighborhood warehouses. Instead, the company plans to utilize its existing network of retail stores and its recently acquired logistics service, Grab, to handle deliveries.

Reliance is positioning itself as a customer-friendly option by eliminating delivery charges, platform fees, and surge pricing, regardless of the order value. Additionally, it plans to target smaller cities and towns where quick commerce services have yet to gain a strong foothold. With a diverse product offering of around 10,000-12,000 stock-keeping units, Reliance aims to expand its reach to 1,150 cities across 5,000 pin codes.

Reliance's strategy focuses on capturing a larger market share in smaller towns and cities that remain relatively underserved by existing quick commerce platforms. By offering swift, convenient deliveries and a broader product range, the company aims to establish a strong presence in this rapidly growing sector. Although delivering within 30 minutes in major cities with heavy traffic may pose challenges, Reliance's substantial financial resources and bold, proactive approach could provide it with a considerable edge over its competitors.