Meta Unveils Open-Source Tool To Watermark AI-Generated Videos, Here's What We Know About 'Video Seal'

Meta has now joined this effort with its Video Seal tool, designed to embed imperceptible watermarks in every frame of AI-generated videos. It will help combat deepfakes.

Meta is introducing a new tool called Video Seal, designed to embed an invisible watermark into AI-generated videos. This latest addition complements the company's existing tools, such as Audio Seal and Watermark Anything. While Meta has indicated plans to make Video Seal open-source, the code has not yet been released. Notably, the company asserts that this watermarking method will preserve video quality while being resistant to common techniques used to remove watermarks.

Meta's New Tool Will Combat Deepfakes?

The rise of generative AI has led to a surge in deepfake content flooding the internet. Deepfakes are artificially created media that depict fabricated people, events, or scenarios, often with the intent to deceive or mislead. These manipulations are frequently used to spread misinformation about public figures, produce fake explicit content, or execute scams and fraud.

As AI technology continues to improve, distinguishing deepfakes from authentic content is becoming increasingly challenging. A survey conducted by McAfee revealed that 70 per cent of people already struggle to differentiate between genuine voices and AI-generated ones. Data from Sumsub shows a staggering rise in deepfake-related fraud, with cases increasing by 1,740 per cent in North America and 1,530 per cent in the Asia-Pacific region in 2022.

Between 2022 and 2023, the numbers grew tenfold. In response to these concerns, several companies have developed watermarking tools to help identify synthetic media. For instance, Google introduced SynthID to tag AI-generated text and videos, while Microsoft has also launched similar solutions. Additionally, the Coalition for Content Provenance and Authenticity (C2PA) is working on creating global standards for recognizing AI-generated content.

Meta has now joined this effort with its Video Seal tool, designed to embed imperceptible watermarks in every frame of AI-generated videos. These watermarks are resistant to tampering methods like cropping, compression, and blurring, all while maintaining video quality. Although Meta plans to release Video Seal as open-source under a permissive license, the tool and its codebase are not yet publicly available.