Instagram Threads Loses Over 50 Per Cent Followers After Initial Growth

Despite losing more than half of its followers, the Meta CEO is optimistic about the future of Threads.

Instagram Threads, the Twitter rival has lost more than half of its followers, after witnessing an initial boost. According to Meta CEO Mark Zuckerberg, the retention on Instagram Threads was "better than what the executives had expected, but it was not perfect", the media has reported. Zuckerberg was quoted as saying in a report that Instagram Threads has lost more than half of its users.

"Obviously, if you have more than 100 million people sign up, ideally it would be awesome if all of them or even half of them stuck around. We're not there yet," Zuckerberg was quoted as saying by news agency Reuters. Despite losing more than half of its followers, the Meta CEO is optimistic about the future of Threads, stating that the drop in users is "normal". Zuckerberg expressed confidence in the potential for improved retention rates as the company continues to add new features to the app.

Facebook, Instagram and WhatsApp parent Meta has recently reported impressive growth in advertising revenue for the second quarter, surpassing expectations on Wall Street. The company also predicts strong revenue for the third quarter, exceeding market expectations. These results come after Alphabet's Google also performed well, indicating that consumers and advertisers are spending despite broader economic concerns.

The CEO of Meta has expressed optimism about the company's future. He highlighted the strong engagement across their apps and a promising roadmap, which includes the launch of Llama 2, Threads, Reels, new AI products, and Quest 3 in the upcoming months. In conclusion, Meta's strong advertising revenue performance, along with its continued investments in AI and metaverse technologies, is positioning the company for growth and innovation in the evolving tech landscape. However, increasing expenses and challenges in specific business units necessitate careful management and strategic decision-making.