Handset maker Xiaomi and Noida-based Optiemus Electronics Limited (OEL) on Monday announced a collaboration to start the production of Xiaomi's first manufactured audio product locally at the OEL's factory in Noida. This partnership is also aimed at strengthening the handset maker and homegrown Optiemus Electronis' "Make in India" journey.
Xiaomi India is also targeting a 50 per cent increase in smartphone domestic value addition over the next two years, the handset maker said. With this partnership, the company said it is dedicated to making high-quality products and will contribute to the growth of domestic manufacturing in India.
“This partnership with Optiemus Electronics Limited marks a major milestone in our efforts to accelerate our localization of products and components to bring out high-quality devices that will be ‘Made in India,’ at honest pricing. We are committed to forging more such collaborations for a wider range of categories, across our product line-up," Muralikrishnan B, President, Xiaomi India, said in a statement.
“We are happy to partner with Xiaomi India and contribute to their vision of localisation. Xiaomi is one of the leading players in the Indian electronics ecosystem and is known for its path-breaking technology, so this partnership is a significant testimony to Optiemus Electronics’ expertise and growing capabilities. We look forward to delivering great value through state-of-the art infrastructure to manufacture Xiaomi products," said Nitesh Gupta, Director, Optiemus Electronics Limited.
Meanwhile, Xiaomi 13 Ultra is likely to be unveiled globally soon. The Xiaomi 13 Ultra was unveiled in the company's home turf China last month as its flagship device for 2023 that would compete with the likes of the Samsung Galaxy S23 Ultra, the OnePlus 11 and others. The Xiaomi 13 Ultra may come with a top-tier Qualcomm Snapdragon 8 Gen2 SoC, a 50MP Sony primary camera and a 5000mAh battery.