Sony's Rebranded ULT Series Launched In India. ULT Wear Wireless Headphones, ULT Field 1, Tower 10, Field 7 Unveiled

As part of a branding revamp aimed at improving accessibility, Sony has replaced its older products with complicated names with new models under the ULT Power Sound lineup.

Japanese tech giant Sony on Monday officially unveiled its new range of personal audio devices, under the ULT series, in India. The ULT Power Sound lineup includes three wireless speakers and a pair of noise-cancelling headphones with cutting-edge technology and new design language. The Tokyo-headquartered company has rebranded its sub-brand ULT, to introduce "good-looking" personal audio devices. As part of a branding revamp aimed at improving accessibility, Sony has replaced its older products with complicated names with new models under the ULT Power Sound lineup.

“We are constantly striving to deliver innovative audio products that revolutionises the listening experience for music enthusiasts. The ULT POWER SOUND series exemplifies this ethos, delivering unmatched bass and immersive sound quality," Sunil Nayyar, Managing Director of Sony India, said in a statement.

Sony ULT Wear Wireless Headphones Specs, Features, Price In India

The ULT Wear wireless headphones is crafted for bass enthusiasts. These headphones offer personalised EQ settings, active noise cancellation (ANC) as well as 360 Reality Audio. They are equipped with the Integrated Processor V1, the same chip found in Sony's premium 1000X series of headphones. Additional features include moldable cushions, wear detection, and mULTipoint connectivity, ensuring a seamless user experience. The ULT Wear headphones have been priced at Rs 16,990.

Sony ULT Field 1 Specs, Features, Price In India

The Sony ULT Field 1 is a compact Bluetooth speaker perfect for on-the-go use. It provides 12 hours of battery life and comes with IP67 water and dust resistance. Available in black, off-white, forest grey, and orange colours, this Bluetooth speaker includes a built-in microphone with Echo Cancelling technology. The ULT Field 1 has been priced at Rs 10,990.

Sony ULT Tower 10 Specs, Features, Price In India

The ULT Tower 10, a party speaker from Sony, leverages ULT Power Sound technology to enhance low-end frequencies for superior bass performance. With the ULT button, users can select between a deeper, low-frequency bass or a more punchy bass. The speaker also features omnidirectional lighting that syncs with the music to create an energetic party ambiance. Echo and key controls are conveniently located on the top panel. The Sony ULT Tower 10 is priced at Rs 89,990.

Sony ULT Field 7 Specs, Features, Price In India

For those seeking a portable party speaker, the Sony ULT Field 7 is an excellent choice. It includes dynamic lighting and a microphone port for karaoke sessions. The portable speaker supports quick charging and features up to 30 hours of battery life. With an IP67 rating, it is both water and dust-resistant. Echo and key controls are located on the back panel, and it features Party Connect, enabling users to link up to 100 compatible speakers. The Sony ULT Field 7 is available for Rs 39,990.