South Korean tech major Samsung intends to extend its 'Galaxy AI' to 100 million mobile devices this year, which is in response to customer enthusiasm for exploring new technologies, including artificial intelligence (AI), said TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics, the media has reported.


"We believe mobiles will become the primary access point for AI technology as people already use their smartphones for just about everything, making it the perfect vessel. With Galaxy S24 series, we strongly believe in revolutionising user experience through Galaxy AI,” Roh was quoted as saying by news agency IANS.


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“By using customer insights accumulated over decades, years of innovation to optimise AI for mobiles and open collaboration with industry leaders, we have come up with Galaxy AI, which will become the ‘global standard for mobile AI,” the key Samsung executive further noted.


Meanwhile, the handset maker is set to produce its latest flagship Galaxy S24 series at its India factory for both the domestic market and international markets, news agency PTI recently reported.


According to Raju Pullan, Samsung India's Senior Vice-President for mobile business,  the entire S24 series will be manufactured in India, emphasising the significance for both the local and global markets, the report added.


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The flagship Galaxy S24 lineup of devices boast AI-driven applications, such as real-time voice call and message translation in select languages, improved image editing, camera effects tailored for content creators, and Corning Gorilla Armor glass for enhanced display durability. Sales of the Galaxy S24 lineup will start on January 31.


Samsung Galaxy S24 Ultra Price In India


The top-of-the-line Samsung Galaxy S24 Ultra starts at Rs 1,29,999 for the base 12GB + 256GB configuration. The higher variants, with 12GB + 512GB and 12GB + 1TB storage options, are priced at Rs 1,39,999 and Rs 1,59,999, respectively. Colour options for the S24 Ultra are Titanium Gray, Titanium Violet, and Titanium Black, with online purchasers having exclusive choices in Titanium Blue, Titanium Green, and Titanium Orange.


Samsung Galaxy S24+ Price In India


The mid-order Samsung Galaxy S24+, with a 12GB + 256GB configuration, is priced at Rs 99,999, while the 12GB + 512GB variant costs Rs 1,09,999. It is offered in Cobalt Violet and Onyx Black colourways. Online buyers can also access Sapphire Blue and Jade Green colour options.


Samsung Galaxy S24 Price In India


The vanilla Samsung Galaxy S24 is available in 8GB + 256GB and 8GB + 512GB storage models, priced at Rs 79,999 and Rs 89,999, respectively. It comes in Amber Yellow, Cobalt Violet, and Onyx Black colourways.