HMD Barbie-Themed Phone To Be Launched On August 28, Here's What We Know

The HMD Barbie flip phone is likely to operate on either S30+ or KaiOS, and is expected to be a classic feature phone rather than a smartphone

Nokia maker HMD is gearing up to launch the Barbie phone on August 28. The company in a post on X has confirmed the arrival of the new phone by the end of this month. The upcoming device from HMD, the HMD Barbie, is a flip phone which will sport the iconic pink colour scheme from the Barbie dolls. According to reports, HMD Barbie will most likely run on S30+ or KaiOS.

The device will be made in partnership with Babie Toys maker Mattel, as announced at the Mobile World Congress (MWC) in February this year.

HMD Barbie Phone: What We Know So Far

The HMD Barbie flip phone is set to launch on August 28. The brand has shared a poster on X showcasing the phone’s pink colour, aligning with the Barbie branding. While the pricing and features have been revealed, interested users can now sign up for the latest updates on HMD's website.

HMD, known for exclusively selling phones under the Nokia brand, announced plans to release a Barbie-branded flip phone during MWC 2024 in February. Initially expected to launch in July, the company has partnered with Mattel for this release.

The HMD Barbie flip phone is likely to operate on either S30+ or KaiOS, and is expected to be a classic feature phone rather than a smartphone, consistent with HMD's digital-detox theme.

In addition to the Barbie phone, HMD recently announced a few new products. The HMD Crest and Crest Max 5G were launched last week, marking HMD's entry into the Indian smartphone market. Previously, the company offered Nokia-branded devices in the region. Earlier this month, HMD also introduced the Skyline in Europe, featuring a Snapdragon 7s Gen 2 SoC and a 108-megapixel triple rear camera setup.