New Delhi: Amid reports of banned short video platform TikTok attempting to make a comeback in India, Meta-owned Instagram is trying to compete already and is adding the ability to make longer Instagram Reels of up to 90 seconds. The social networking giant is also rolling out a series of updates and new features for its Reels products across both Facebook and Instagram with the most interesting being the "Sound Sync" feature on Facebook Reels.
Sound Sync feature will essentially let you automatically sync your video clips to the beat of your favourite song. This move is also said to be inspired by TikTok's entry into YouTube's territory as it is now offering videos of up to 10 minutes from the previous video posting of up to three minutes. Meta is also rolling out other creative tools as possibilities to monetise from Reels and Instagram continue to grow.
"Today, we’re starting to roll out new creative tools across Facebook and Instagram Reels. These updates will not only make it easier to make and edit Reels, but also to get discovered by new audiences," the company wrote in a blog post.
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"On Facebook, we’re rolling out suggested Reels in Feed globally to help you get discovered by people around the world. We’ve also expanded Reels in Watch globally, so people can find Facebook Reels in Feed, Groups and Watch. On Instagram, creators have the option to recommend their reels on Facebook to expand the reach of their content," the company added.
New tools coming to Instagram Reels
Extend your video up to 90 seconds.
Interact with your audience using stickers.
Import your own audio.
Get inspired by Templates.
New tools coming to Facebook Reels
Create and schedule Facebook Reels on desktop.
Clip to Reels.
Enhance your Facebook Reels with new audio tools.