Elon Musk Says Twitter Usage At ‘All-Time High’ As Celebs Leave

The world’s richest entrepreneur further quipped that he hopes the servers don't melt as celebrities including Amber Heard, Sara Bareilles and Grey’s Shonda Rhimes quit the microblogging platform

Twitter's new chief executive Elon Musk said on Monday claimed that the usage has hit an all-time high since his takeover even as strings of celebrities from American supermodel Gigi Hadid to iconic actress-comedian-host Whoopi Goldberg quit the platform.  

"Twitter usage is at an all-time high lol," he tweeted.

The world’s richest entrepreneur further quipped that he hopes the servers don't melt.

Amber Heard, Grammy-winning singer-songwriter Sara Bareilles and Grey’s Anatomy creator Shonda Rhimes had quit the microblogging platform. Some had exited over concerns about what Musk would introduce. Retired professional wrestler and actor cited on Facebook that he was taking a ‘break’ from the platform. Others like author Stephan King raised concerns contemplating if he should remain on the site or not.

Meanwhile, the internal frequently asked questions (FAQ) shared with its sales team went on to claim that the platform’s monetisable daily user (mDAU) growth has shot over 20 per cent since Musk took the reins of the microblogging platform, reported the Verge.

The FAQ was aimed to be used by the sales team for its conversations with advertisers. The platform has witnessed more than 15 million mDAUs added, “crossing the quarter billion mark” since the end of the second quarter after it stopped reporting financials as a public company, the FAQ stated. These figures are contrary to the expectations that followers would not stick to the platform after Musk's takeover as hateful content continues to surge.

While the FAQ targeted for advertisers claimed that “levels of hate speech remain within historical norms, representing 0.25 per cent to 0.45 per cent of tweets per day among hundreds of millions”. In his address to advertisers after the acquisition, Musk said, "Twitter aspires to be the most respected advertising platform in the world that strengthens your brand and grows your enterprise”.

In fact, last week several US corporates including General Mills, United Airlines, and Audi of America informed about temporarily halting ads on Twitter despite Musk’s promise to advertisers. The pullback comes amid growing concerns that misinformation and ‘objectionable’ content may be allowed to proliferate on the platform under Musk’s leadership, and that ads could appear alongside such content. Some large Indian brands are following suit, fearing a rise in ‘objectionable’ content under Musk’s stewardship.