Elon Musk Claims X Breaks All-Time Record In User Engagement, Thanks To US Elections Result

X's latest spike surpasses the previous record set in July 2024, when Musk announced a total of 417 billion user-seconds globally in one day.

Elon Musk’s social media platform X (formerly Twitter) recently reported an all-time high in user engagement, citing an extraordinary 434.1 billion user seconds on the day of the US election results. This milestone, announced by the company, marks a significant surge in activity on the platform, although it’s important to note that these figures are provided by X itself, without independent verification.

The surge in traffic aligns with the US presidential election results, which saw Donald Trump claiming victory, a candidate Musk has openly supported. While the exact reasons behind the spike remain unclear, it's not surprising that the political climate may have driven users to engage more heavily on X. Musk’s own comments on the platform seemed to validate this, with the CEO posting updates that coincide with periods of high user activity.

When Was The Last High Charted?

The spike surpasses the previous record set in July 2024, when Musk announced a total of 417 billion user-seconds globally in one day.

Earlier this year, in March, XData reported that the platform had 250 million active users daily, spending an average of 30 minutes each on the app. These statistics highlight how X continues to see significant user engagement, even amid the controversies and changes Musk has implemented since his acquisition of Twitter in 2022. The platform’s shift to X marked a rebranding effort, which Musk believes will transform the platform into a more comprehensive “everything app.”

Musk’s $44 billion acquisition of Twitter in October 2022 set the stage for dramatic changes, which included firing top executives, laying off half of the staff, and introducing a new content moderation council. Perhaps most controversially, Musk reinstated previously banned accounts, a move that caused some backlash. Alongside these changes, Musk sought to counter falling advertising revenue by introducing a paid subscription model, Twitter Blue, offering users a premium experience for a fee.

The rebranding of Twitter to X, along with the removal of the iconic blue bird logo, was another bold move to reshape the platform. Musk has continued to push for further engagement, offering perks like free Premium features to accounts with over 2,500 verified followers and even more extensive benefits for those with over 5,000 followers. These moves signal Musk’s ongoing effort to build a more dynamic and profitable social media ecosystem, though the platform’s future remains uncertain amidst ongoing challenges.