Apple Mac India Sales Revenue Set To Double, Hit $1.1 Billion This Year: Report

Industry analysts predict that the tech giant's revenue from its Mac line of computers could see a substantial increase, potentially touching double its current figures this year.

After establishing a significant presence in India's fiercely competitive smartphone market, Apple is now setting its sights on the personal computer  (PC) market. Industry analysts predict that the tech giant's revenue from its Mac line of computers could see a substantial increase, potentially touching double its current figures this year, says a report by Economic Times (ET).

According to industry experts, Apple Mac sales will witness a resurgence in 2024, with projections indicating a growth rate exceeding 14 per cent. This marks a notable turnaround from the previous year's decline. The projected uptick is attributed to the increasing adoption of Mac computers in corporate environments and educational institutions, despite their premium price point of approximately Rs 1 lakh per unit.

Apple Mac Sales Revenue To Hit $1.1-$1.2 Billion

Market analysts predict a substantial boost in Apple's Mac revenue for India in the current calendar year. As per their projections, the tech giant could see earnings from Mac computers in the Indian market reach between $1.1 billion and $1.2 billion. This represents a significant jump from the previous year's estimated revenue, which ranged from $600 million to $700 million.

If these predictions come true, it would mark a considerable expansion of Apple's computer business in India, with revenues potentially increasing by up to 100 per cent compared to the prior year.

This expansion in the PC market comes as Apple continues to strengthen its position in India, a country known for its highly competitive tech landscape. The company's strategy appears to be paying off, as it gains traction in both the smartphone and computer segments of the market.

Earlier in March, industry insiders said that Apple's India operations have achieved a significant financial landmark, with sales surpassing $8 billion (roughly Rs 66,000 crore) in February. This achievement reportedly marks the second year running that the tech giant has seen sales growth exceeding 40 per cent in the country.

The market experts also anticipated that this rapid expansion may decelerate somewhat in the coming years, they still project robust double-digit growth for Apple in India. It's worth noting that these figures pertain specifically to domestic sales, with iPhones constituting the vast majority—between 90-92 per cent—of the total, a report by ET had said.