Apple has historically struggled to make a significant impact in the gaming market, especially regarding consoles and PCs, as reported by Bloomberg's Mark Gurman.
Apple's Early Journey Into Gaming
The company's initial venture into gaming, the Pippin, launched in the 1990s, was a notable failure, leading to its quick withdrawal from the market.
In the years that followed, Apple shifted its focus to mobile gaming, integrating games into the App Store, iPhone, and iPad. However, it never captured the living-room gaming experience. A notable attempt came in 2015 when Apple revamped the Apple TV, introducing a new App Store for games.
Unfortunately, the device's limited processing capabilities and the inadequacy of its remote for motion-based games hindered its success, preventing it from competing with the likes of Sony's PlayStation and Microsoft's Xbox.
Advent Of Vision Pro
The release of the Vision Pro headset in June last year marked another effort to break into gaming, with promises of advanced graphics processing via the M2 chip and support for Apple Arcade. However, the absence of dedicated hand controllers for virtual reality gaming and a lacklustre gaming experience left developers hesitant to invest in the platform, which has been perceived as better suited for media consumption than for immersive gaming.
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Mac Mini Muscle
Now, Apple has a renewed opportunity with its latest Mac mini featuring M4 and M4 Pro chips. Priced starting at $599 (or Rs 59,900 for Indian buyers), this new device boasts powerful 10-core processors in both its CPU and graphics engine, positioning it competitively with the PlayStation 5 and Xbox Series X. The more advanced $1,399 M4 Pro (or Rs 1,49,900 in India) version outperforms older high-end Mac models.
With a minimum of 16 gigabytes of memory and support for ray tracing, the Mac mini shows promise as a gaming machine. Additionally, Apple has enhanced its Metal graphics software and streamlined macOS graphics technologies, creating a robust environment for gaming.
However, Apple still faces a significant hurdle: a limited library of gaming titles. While the company has made strides by securing titles like Hideo Kojima’s Death Stranding and promising Cyberpunk 2077, its game catalogue remains far behind those of competitors Sony and Microsoft.
For Apple and its consumers, the hope is that this latest hardware upgrade will attract game developers and expand the gaming offerings available on the Mac platform.