Apple Upgrades App Store Pricing Structure Globally, Including In India

In the biggest upgrade to the App Store pricing structure, Apple has announced the most comprehensive upgrade to pricing capabilities since the launch of App Store.

In the biggest upgrade to the App Store pricing structure, Apple has announced the most comprehensive upgrade to pricing capabilities since the launch of App Store. The tech giant has announced more flexibility for app developers globally, including in India and providing them with 700 additional price points and new pricing tools that will make it easier for them to set prices per App Store country or region, manage foreign exchange rate changes among others.

Under Apple's new App Store pricing system, all app developers will have the ability to select from 900 price points, which is nearly 10 times the number of price points previously available for most apps, including 600 new price points to choose from, with an additional 100 higher price points available to them on request.

To also provide app developers globally with more flexibility, price tiers, which will start $0.29 and on request, will go up to $10,000, will offer an enhanced selection of price points, increasing incrementally across price ranges (for example, every $0.10 up to $10, every $0.50 between $10 and $50, etc.). In the India Apple App Store, prices will increase every Rs 5 up to Rs 500 and every Rs 10 between Rs 500 and Rs 1,500.

"Pricing has been foundational to these capabilities, enabling developers to choose from a variety of business models, such as one-time purchases and multiple subscription types. These new pricing enhancements will be available for apps offering auto-renewable subscriptions starting today, and for all other apps and in-app purchases in spring 2023, giving all developers unprecedented flexibility and control to price their products in 45 currencies throughout 175 storefronts," the company has said.

The Cupertino, California-based tech giant also said that starting December 6, developers of subscription apps will also be able to manage currency and taxes across storefronts by choosing a local storefront they know best as the basis for automatically generating prices across the other 174 storefronts and 44 currencies. Developers will still be able to define prices per storefront if they wish. The pricing capability by storefront will expand to all other apps in spring 2023.