New Delhi: Amazon Prime has announced ‘Prime Day’ – the two-day global sale campaign – that will kick off from 12 am on July 23 and run through July 24. From smartphones, consumer electronics, TVs, appliances, fashion and beauty products, groceries, Amazon devices, home and kitchen, furniture to everyday essentials, Prime members can now enjoy new launches, never-heard-before deals, and the best entertainment benefits.


Speaking about the occasion, Akshay Sahi, Director, Prime and Delivery Experience, Amazon Indiasaid, “Our sixth Prime Day in India is bigger, better, and packed with unmatched shopping and entertainment experience for all our Prime members. We are humbled with the fabulous response and strong support of our existing Prime members till date, and I am confident that they will discover joy across exciting deals, new launches, and blockbuster entertainment during this Prime day. It has been our constant effort to bring value and convenience to our customers and we also see this as an opportunity to serve and welcome new customers to our Prime family.”


This Prime Day, Amazon will continue to support Small and Medium Business (SMBs) and help generate customer demand for products offered by lakhs of sellers, manufacturers, start-ups and brands, women entrepreneurs, artisans, weavers, and local shops.


During the event, Prime members will have the opportunity to discover deals on unique products across categories including beauty, fashion, electronics, and home décor from sellers under various programs such as such as Local Shops on Amazon, Launchpad, Saheli, and Karigar.


During the lead-up to Prime Day, starting July 7, 12:00am till July 22, 23:59pm, members can shop from millions of unique products offered by SMBs and avail incredible offers such as 10% cashback up to INR 100 that can be redeemed on their Prime Day purchases.


Shopping:


48 hours of exclusive shopping and saving - starting 12:00am on July 23 until 11:59pm on July 24


New Launches:



  • Over 30,000 new product launches from over 400 top brands from top Indian & global brands such as Samsung, Xiaomi, boAt, Intel, Lenovo, Sony, Bajaj, Eureka Forbes, Puma, Adidas, USPA, Max, Asics, Fastrack, Tresemme, Mamaearth, Surf Excel, Dabur, Colgate, Whirlpool, IFB and more available in India - first to Prime members

  • Explore over 2,000 new product launches from over 120 Small & Medium Businesses (SMBs) across categories including electronics from XECH, beauty products from Cos-IQ and Himalayan Origins, Home products from SpaceinCart, Kitchen picks from Mirakii, Handloom sarees from Karagiri, handcrafted décor from Nirvi Handicrafts, and many more


Unique Offers: 


Shop from emerging brands from Amazon Launchpad, artisans and women entrepreneurs from Amazon Karigar and Amazon Saheli, as well as neighbourhood stores from Local Shops on Amazon and lakhs of other SMB sellers from all over India offering thousands of new products across categories including luggage from Arctic Fox, kitchen products from Solara, Bengal Handloom Sarees from TJ Sarees, dry fruits from Sindhi Dry fruits, Jewellery from Nemichand Jewels, home improvement from Satpurush and House of Vipa among many more


Best Deals: 


Unmatched deals across smartphones, consumer electronics, appliances, TVs, kitchen, daily essentials, toys, fashion, beauty, and more


Power of Smart Tech:



  • Get the year’s best deals on Amazon Echo, Fire TV and Kindles devices this Prime Day. The latest smart speakers, smart displays and Fire TV products will be on sale with up to 55% off

  • This Prime Day, get started on your smart home with best prices on smart home combos with Echo and Alexa compatible bulbs, plugs, TVs, ACs, and much more

  • Enjoy an amazing smart TV experience with great deals on Amazon Basics Fire TV Edition TVs this Prime Day

  • Get great deals on Alexa built-in smartphones, smartwatches, TVs, speakers and more this Prime Day

  • Just Ask “Alexa, what is Prime Day?” – Get all the details about Prime Day – explore deals on top brands, small and medium businesses and new launches, Amazon Prime Video & Prime Music releases and more by just asking Alexa on your Echo device, other Alexa enabled devices or the Amazon shopping app


Binge watch with Prime Video:



  • Prime Day celebrations start early with popular movies across languages like Sarkaru Vaari Patta (Telugu, Tamil, Malayalam), Runway 34 (Hindi), Samrat Prithviraj (Hindi, Tamil, Telugu) that have recently released on Prime Video. The entertainment doesn’t stop with these as Prime Video will also release two Indian Amazon Original series – Modern Love Hyderabad (Telugu), the second Indian version of the beloved global series on 7th July, and Comicstaan Season 3 (Hindi), a brand-new season of the fan-favourite comedy franchise on 15th July

  • The lead up to Prime Day also includes the blockbuster international action-thriller Amazon Original series, The Terminal List (English, Hindi, Tamil, Telugu, Malayalam, Kannada) starring Chris Pratt

  • As a special surprise for Prime members, two additional highly anticipated titles will be announced closer to Prime Day

  • In addition to this, for the first time ever, Prime members can avail up to 50% discounts when purchasing most add-on subscriptions from among the 12 popular video streaming services available on Prime Video Channels. With Prime Video Channels, Prime members can access thousands of additional titles, experience no hassle login and billing while enjoying all Prime Video features like IMDb’s X-Ray, a single watchlist and download library for offline viewing, across 12 OTT services, including AMC+, Acorn TV, hayu, discovery+, Lionsgate Play, Eros Now, Docubay, MUBI, hoichoi, Manorama Max, Shorts TV and Nammaflix