The coming on board of industry heavyweight as sponsors are a testament to the serious intent of the Government to build the value of sports in the higher education sector and nurture this talent through guidance and developed infrastructure with KIUG. India's first-ever Khelo India University Games (KIUG) from 22nd February – March 1, 2020, to be held in Odisha.
“All the nations in the world which have gone on to become sporting powerhouses have invested heavily in their University structure. It is the first time that such a professionally organized championship is happening at the university level", said sports minister Kiren Rijiju.
The event also witnessed the launch of Khelo India University Games' official song sung and written by Padamjeet Sherawat. Padamjeet Sherawat is a former Ranji trophy player, an anchor singer, composer and sports commentator. The anthem has a very spirited vibe to it and has been composed keeping in mind the competitive nature of the championship. It is ought to catch the pulse with the audience and the young university participants. The music of the anthem has been composed by Kamal Joshi and Padamjeet Sehrawat.
“I would like to thank the Minister Of Sports and Youth Affairs, Kiren Rijiju for introducing Khelo India University Games. I think it is a great platform for budding talents across the country to showcase their talent and eventually be part of the national setup. It is very important to strengthen the University structure as more talent come through the ranks.” Said ace shooter Manu Bhaker who was present at the launch.
Prominent shooters like Manu Bhaker, Anish Bhanwala, and Sanjeev Rajput were all present at the Anthem Launch ceremony .
The KIUG with an aim to promote sports and fitness will continue the process of trying to uncover and nurture the next generation of sporting talent in the country. The KIUG 2020 will cater to 17 sporting disciplines namely Archery, Athletics, Badminton, Basketball, Boxing, Fencing, Football, Hockey, Judo, Kabaddi, Rugby, Swimming, Table Tennis, Tennis, Volleyball, Weightlifting and Wrestling. The multi-sport event is to take place over the span of nine days and will have 3399 athletes from 159 universities participating.