Tata Tiago Bags Over One Lakh Bookings

Agencies Updated at: 03 Jul 2017 03:30 PM (IST)

Launched in April 2016, the Tiago is the first car to feature Tata’s Impact design language

Tata Motor’s entry-level passenger vehicle, the Tiago, has crossed one lakh bookings in the approximately 15 months since its launch on April 3, 2016. The car took just over 6 months to cross the 50,000 bookings mark in October last year. Being the first product to showcase the company’s Impact design philosophy, it was well received by the consumers. Tata Motors says that over 65,000 units of the Tiago are already on the roads. While the top-spec variants have attracted the most number of first-time buyers, the Tiago AMT (automated manual transmission), which was launched in March 2017, has also received a good response.

On achieving this milestone, Mayank Pareek, president, passenger vehicles business unit at Tata Motors, said, “With its stylish design, enhanced performance and drive dynamics, TIAGO led the company’s transformation journey, setting a benchmark in the hatchback segment. We have witnessed a healthy month-on-month growth on the back of a strong demand. The car is making all the right noises in India. We are extremely happy with the response received so far and are confident of achieving more milestones in the months to come.”

Built at Tata Motors’ Sanand plant, the Tiago is available with both diesel and petrol engine options. While the power figures of the petrol-powered 1.2-litre, 3-cylinder engine are clocked at 85PS/114Nm, the diesel-fed 1.05-litre, 3-cylinder motor generates 70PS/140Nm. Both the petrol and diesel engines are mated with a 5-speed manual transmission, with AMT only available with the top-spec XZA petrol variant.

Its list of rivals includes the Maruti Suzuki Celerio, Hyundai Eon and the Renault Kwid. While the Celerio and the Kwid are also offered with AMT units, it is the Renault that’s has some funky variants like the Climber and Live For More Edition, giving Tata Motors a tougher competition.