New Delhi: Three armed men stole a brand new sports utility vehicle (SUV) from a car showroom in Greater Noida on Sunday. The incident took place at the Hyundai showroom in Greater Noida's Kasna area, reported news agency PTI.

Posing as customers, the men asked the showroom staff about the specifications of Hyundai Creta and after a short while pointed a gun at a salesman to make sure no one raises an alarm.

"The trio had entered the showroom posing as customers. After a walk around inside the showroom they showed interest in an SUV, a Creta, but soon took out a pistol to intimidate a salesman," a police official said. "Next they got into the car and sped away from the showroom," the official told PTI .

The culprits have not yet been identified yet but police hopes to apprehend them soon.

An FIR for loot was registered against the trio following a complaint from the representatives of the showroom, Station House Officer (SHO) of the Kasna police station Ajay Kumar said. "The three accused are yet to be identified and the Creta is to be tracked. We have taken up a probe and will soon nab the culprits," he said.

The on-road price of Hydundai Creta starts at Rs. 9.60 lakh for petrol and goes upto Rs. 14.16 lakh.