Prime Minister Narendra Modi has urged supporters of the Bhartiya Janata Party (BJP) to donate small amounts of money to the party fund. This is part of a special connect campaign that begins on Saturday and will go on till 11 February.
PM Modi also donated ₹ 1,000 from his own account to "help make BJP strong".
"A special connect campaign by the BJP from 25th December - Jayanti of Atal ji, to 11th February - Punya Tithi of Deen Dayal ji. Your support will enthuse millions of Karyakartas who are selflessly devoted to the cause of nation building," wrote the Prime Minister on Twitter.
"I have donated Rs. 1,000 towards the party fund of the Bharatiya Janata Party. Our ideal of always putting Nation First and the culture of lifelong selfless service by our cadre will be further strengthened by your micro donation," said the PM.
"Help make BJP strong. Help make India strong," he added.
BJP president JP Nadda also donated ₹ 1,000. "I have made my own humble contribution towards strengthening the BJP using the 'Donation' module of the NaMo App. Using the referral code, you can also connect friends and family in this mass movement and empower the BJP to selflessly continue to serve the people," Nadda tweeted.