Commenting on this achievement, Yadvinder Singh Guleria, senior vice president, sales & marketing, Honda Motorcycle & Scooter India Pvt Ltd said, “Activa today represents the metamorphosis of the society. The superior convenience, unisex appeal coupled with product features (increased mileage, style and technology) has converted millions from pillions to riders.Honda’s Activa has come to symbolise a remarkable blend of Reliability, Comfort & Convenience, Style and uncompromised performance. We thank our valued customers who have made Activa the most preferred choice of families for commuting in India. That’s what we call Activating the Nation.”
Launched in 2001, the Activa was the first two-wheeler from Honda in India which revived the dying scooter market. The scooter saw a boom in sales, from 55,000 units in 2001 to over 2.46 million units in the last financial year of 2015-16, with overall sales of more than 12 million units till now. Every second scooter purchased in India is the Activa and it alone contributes 15 per cent of the Indian two-wheeler market, which is even more than the entire 125cc segment.
Source: bikedekho.com