ABP Group has come up with a new digital platform, 'Aaro Ananda', a unique initiative offering all things Bengali.
From literature, music, movies and theatre to cuisines, fashion and news — the app captures everything connected to the Bengali ethos and has something for all.
It’s a great opportunity for you to read, watch and listen to celebrate every aspect and nuances of Bengali culture.
The app is available for both Apple and Android devices.
How To Install Aaro Anando App
If you are using Android phones or tabs, go to Google Play Store, type ‘Aaro Ananda’ on the search bar and download the app. You can find the link here.
Apple users can find the app on the App Store. Here is the link.
What To Find On Aaro Ananda App
From engaging games and a science section to albums of old photos and a knowledge corner, there are interesting sections catering to all.
For news buffs, there is daily news, more news, and the stories behind and beyond the news.
Avid readers of Anandabazar Patrika can check out the famous front pages published on important dates in the past, and also read the day’s news in the e-paper.
There are blogs to read, and podcasts of your favorite programmes and Bangla songs by popular artistes to listen to.
Aaro Ananda is also a one-stop destination for food and sports enthusiasts, and you can watch ABP Ananda Live on this app too.
Not only news, the app also brings fiction — stories you have never read before.
You can not only read select items from Desh, Sananda, Anandamela, Unish Kuri or Rabibasariya especially showcased on the platform, but also access all Bangla magazines published by the ABP Group, as the app brings Sananda, Anandalok, Patrika, Desh, Anandamela and their Puja Special editions to your fingertips.
There is a reader section too, where you can contribute your own write-ups.
And last but not the least, there is a special offer to buy any book of your choice from the Ananda Publishers site.