New Delhi: Shah Rukh Khan's son Aryan Khan treated his fans with a video that showcased his upcoming clothing brand. The name of the brand is' D'Yavol X', and it features luxury streetwear. Aryan released a teaser for the company's first look ahead of its forthcoming advertisement, which stars Shah Rukh. Interestingly, the star kid himself shot the commercial, which served as his debut as a director.
Sharing the video, Aryan wrote, "ABCDEFGHIJKLMNOPQRSTUVW_YZ. X will be here in 24 hours…"
Shah Rukh Khan also announced his partnership with Aryan's brand on April 24 and posted a teaser of the brand advertisement, writing, "X marks the spot. 24 hours to go." In the video, he strikes off the word ‘timeless’ on a blackboard and picks up a paintbrush after dropping it on the floor to paint an X mark. In the end, there is a glimpse of the actor's face.
Aryan made his entrepreneurship début in December 2022 when he launched the premium vodka company D'Yavol with Bunty Singh and Leti Blagoeva, two close family friends who had become business partners. Now, expanding it, he launched D'Yavol X, a luxury streetwear brand.
"As of now, we’re thinking of an apparel line that comes in March and it will be brought to the consumer by limited edition capsule collections, made available to them via drops on our web store. As we go on from there, there will perhaps be more verticals.", India Today quoted Aryan as saying.
"The idea is that this is one mother brand that can house—very comfortably—a whole set of verticals and products, all of which will sit in the luxury segment", he further added.
Additionally, announcing his new venture, Aryan wrote on his Instagram, "It’s been nearly 5 years since the conception of this lifestyle luxury collective. D’Yavol is finally here"
This update about his new venture was released after Aryan Khan finished penning the script for his first web series, which is being backed by Red Chillies Entertainment. He will also serve as the series' director when it begins filming.
"Between this and filmmaking right now, I’ve been entirely swamped, but in a good way. It’s extremely time-consuming but a lot of fun. The trick is you don’t sleep and freeze time. I sleep about 4-5 hours a day", Aryan further shared with India Today.
On the other hand, Shah Rukh Khan is currently gearing up for his next big release 'Jawan', directed by Atlee. The movie marks the Bollywood debut of South actress Nayanthara.