New Delhi: Beauty brand Anastasia Beverly Hills, on the occasion of its 25th anniversary, signed Malaika Arora as its brand ambassador for India. Malaika continues to inspire millions in India with her flawless fashion and rigorous exercise, but her contribution to the makeup world, as well as her timeless beauty, make her a top pick for this renowned international company.
Anastasia Beverly Hills shared a picture on its Instagram handle featuring Malaika. The brand captioned the post saying, "BREAKING NEWS! Anastasia Beverly Hills India proudly announces a glamorous partnership with the renowned Malaika Arora! 💃✨"
"Together, aim to reinvent beauty, promote self-assurance & celebrate 25 years of brow supremacy with Brow Icons! 💫", the post further said.
In another post on Instargam, they wrote, "Anastasia Beverly Hills is thrilled to welcome Malaika Arora as the brand ambassador on our momentous 25th birthday! Get ready for an iconic partnership that will redefine beauty and inspire millions."
Talking about this collaboration, Anastasia Soare, founder and CEO, Anastasia Beverly Hills, shared with India Campaign, "Celebrating 25 years is truly an exciting milestone for all of us at Anastasia Beverly Hills. It is a moment to thank our millions of customers who have put their faith in us, followed and participated in our growth and a moment to celebrate and honor our hundreds of colleagues and team members globally, who continue to deliver impeccable service to our customers. Anastasia Beverly Hills welcomes the vibrant and multi-talented Malaika Arora as the first ever Brand Ambassador in India."
In a conversation with Mint, Malaika Arora also said, "I am thrilled to be part of Hollywood cult and iconic makeup brand’s 25 years celebration. As someone who has always been passionate about beauty, I have long been a fan of the brand’s commitment to quality and innovation and have been using the brow products for eons. I believe that makeup has the power to transform not just our appearance, but also our confidence and sense of self."
Speaking of Anastasia Beverly Hills, the brand is famous for its cult-favourite brow products and is a preferred choice for many Hollywood celebrities like the Kardashians, JLo, and Kylie Jenner.