New Delhi: Celebrity chef and entrepreneur Saransh Goila has joined hands with India’s leading creator-led live entertainment commerce platform Roposo to launch a co-created cookware brand ‘Delishaas’. With a product line of trendy, quirky, and high-quality cookware essentials, Delishaas celebrates the love of cooking.
Demand for aesthetic cookware that also enables healthy cooking has grown over the past few years. This is partly due to the pandemic that inspired people to explore home cooking more. Discerning consumers started to look beyond basic utensils and showed a preference for cookware that elevates their cooking and dining experience at home. This trend has persisted, and Delishaas intends to meet this rising demand with stylish yet healthy, durable, easy-to-clean cookware that appeals to modern consumers.
Delishaas - a play on the word delicious - is a signature term coined and popularized by Chef Saransh Goila on social media. The chef, who became a household name after winning a cooking reality show hosted by Sanjeev Kapoor and Madhuri Dixit, has won many accolades. In fact, he is the first Indian chef to be a celebrity judge on Masterchef Australia and he also owns the popular chain of restaurants - Goila Butter Chicken. Taking his entrepreneurial journey forward, he has launched Delishaas which has a product range of pans, Dutch ovens, and kadhais, which use Tri-Ply and Greblon Technology. The cookware range is free of Alkylphenol ethoxylates (APEO) & Perfluorooctanoic acid (PFOA) and other harmful chemicals, making food safer and healthier.
“I have always had a fun, passionate relationship with cooking and I wanted to conceptualize a simple, smart, and enjoyable cookware range that helps make cooking more accessible to all kinds of cooks,” said Chef Saransh. “Roposo is an ideal partner as it empowers discovery to delivery and allows me to scale the brand and its concept to millions of consumers. I am eager for people to create lasting, delightful cooking memories with the Delishaas range,” he added.
Besides Roposo and Glance, Delishaas will be available for purchase on the company website, and on various other marketplaces as well.