Battlegrounds Mobile India, or BGMI maker Krafton, has hired global icon Deepika Padukone as the new brand ambassador. This exclusive one year long collaboration with Padukone as the brand ambassador will drive BGMI into a new era of gaming and entertainment. You guessed it already, BGMI will now feature Deepike Padukone as a playable character and it will also feature two distinct character skins that will represent her iconic style and persona.
Notably, BGMI earlier hired Deepika Padukone's husband, Ranveer Singh, as the brand ambassador of the game, and now Padukone is set to replace him. BGMI has successfully partnered with sports icons as well, such as Mumbai Indian's skipper Hardik Pandya. The makers of BGMI continue to push the boundaries of in-game entertainment with such collaborations. This partnership aligns with the company's commitment to bring immersive gaming experiences that are tailored for Indian players.
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Sean Hyunil Sohn, CEO, Krafton India, said, “We are excited to partner with Deepika Padukone, a global ambassador and icon, to create unforgettable moments for our players. This collaboration is an endeavor to push boundaries and deliver fresh experiences for BGMI fans. By bringing together the worlds of gaming and entertainment with the biggest star Deepika Padukone at its forefront, we aim to create a truly immersive and engaging world within BGMI.”
Deepika Padukone said, "It is a thrilling opportunity to embark on this new chapter with the BGMI family. Gaming has become a cultural phenomenon in India, and I'm excited to connect with the incredible energy of the gaming community. It's an honor to be a part of something so dynamic and engaging. I look forward to seeing how my fans react to the in-game avatar and exclusive items!"
Krafton has continually transformed the Indian gaming scene by offering tailored experiences that strongly connect with local players. Through every collaboration, game release, and update, the company showcases its dedication to innovation and personalisation. The recent partnership with India's top star, Deepika Padukone, is a prime example of this strategy, reinforcing BGMI's status as a cultural phenomenon.