Discovery Channel emerged as the third ranked channel with 3.05 million impressions behind Star Plus (3.67 million impressions) and Zee (3.3 million impressions). The show kept the viewers on the hook delivering an impressive average TSV of 29.2 minutes.
Barc TRP Report Week 33: Kaira Reunion Helps ‘Yeh Rishta Kya Kehlata Hai’ To Remain At No.1 SPOT Again, Followed By Kundali Bhagya & Kumkum Bhagya!
The premiere delivered the highest ever sampling in the infotainment genre with 15.6 million tune-ins. The premiere of the show on Aug 12 on Discovery Channel rewrote the rules of the infotainment genre emerging as the highest ever rated show in the history of genre in India garnering 6.9 million impressions.
The cumulative reach for the show across Discovery network, originals and repeat included, and DD National was an imposing 42.7 million. The special edition of "Man Vs Wild with Bear Grylls & Prime Minister Modi" is also being showcased on Discovery network of channels across 179 countries.
Twitterati Go Gaga For PM Narendra Modi In Man Vs Wild!
"The historic edition of 'Man Vs Wild' made a larger point about importance of wildlife conservation and sensitised people about environmental change. In that sense, it was much more than a TV show," said Megha Tata, Managing Director - South Asia, Discovery.
In celebration of the show's success, Discovery India will make a donation for the cause of tiger conservation in India in alignment with the PM's message of committing to wildlife conservation.