"I have joined EkuEra as co-founder. The idea behind an online store is to make it easier for people to shop from their homes," Rushali said in a statement.
"Today, people have a lot of restraints as far as time is concerned. We want to give them an opportunity to choose whatever they wish at their convenience and at a very comfortable rate," she added.
The outfits available on the site are for all age groups and occasions.
"It's an exciting and ideal opportunity for me, as being an actor I understand fashion and can work on something I love," she said.
Rushali, who took a break from acting since the birth of her daughter Gia in January 2013, says she is keen to make a comeback on the small screen.
"I wanted to enjoy my motherhood and wanted to see each growing moments of my daughter. I feel blessed," Rushali said.
"I will definitely resume shooting soon. My daughter is getting settled in school, so I am looking forward to make a comeback soon," she added.