Shah Rukh Khan's Son Aryan Khan Dons The Hat Of An Entrepreneur, To Launch Vodka Brand In India

Aryan Khan, who recently announced his directorial debut with SRK's production house, is willing to foray into the business world by planning to launch a premium vodka brand in India.

New Delhi: Shah Rukh Khan's son Aryan Khan is all set to don the hat of an entrepreneur. The starkid who recently announced his directorial debut with his father's production house, Red Chillies Entertainment, is willing to foray into the business world by planning to launch a premium vodka brand in India.

For his maiden venture, Aryan and his partners have tied-up with the world's largest brewing company. As per a Mint report, Aryan and his partners- Bunty Singh and Leti Blagoeva, are planning to launch a premium vodka brand and expand into the brown spirits market later. Aryan and his partners have launched a company called Slab Ventures, which has partnered with the local arm of the world's largest brewer, Anheuser-Busch InBev (AB InBev), for distribution and marketing purposes.

Talking about his business venture, Aryan told MInt, "We thought there was a kind of a void in the current space. And when there's a void, there's an opportunity, and I think businesses are all about opportunity."

According to the report, Slab Ventures' aim is to target more affluent consumers of the country with plans to diversify further with other premium consumer segments, including both alcoholic nad no-alcoholic beverages, apparel, and accessories.

Aryan said, "The thought was to kind of combine high quality, a youthful disruptive vision, and cool aesthetics, and bring it under one roof, and by doing that, appeal to the more mature, discerning consumers as well as the younger generation."

Aryan Khan is the oldest child of Shah Rukh Khan. He announced his maiden directorial project on his social media handle, last week.