New Delhi: Ahead of KGF: Chapter 2’s anticipated release, its lead star Yash responded to Salman Khan’s query about Hindi films not working in the South.
The Kannada film actor said, “It's not like that. Our films also never used to get this kind of reception, but what is happening from that part of the world, they have started playing dubbed versions here, people became familiar with the content of what we are creating. I think initially it started as a joke for entertainment because that show they used to treat it that way, but that is because of the kind of dubbing they used to do, nobody used to give importance to this space. But what worked today is people got familiar with our way of storytelling, our cinema, so it has not happened overnight.”
“That is been there for a few years and eventually, they started understanding the content, the expression of the direction and everything. And then we got a straight instant connect with 'Baahubali', SS Rajamouli sir, Prabhas they took that initiative followed by 'KGF'- it also entered with a commercial angle. My director had such a script where I felt it can go pan India, my producers also came on board, we came in, pushed it and people accepted it after there are so many examples(sic)” he added in the interview with BollywoodLife.com
Continuing to answer, Yash added that it all comes down to the relatability factor. The ‘Googly’ actor said that even though the audiences in the South have seen a lot of Hindi films and love them, more attention should be paid to the release process.
The ‘KGF’ sensation stated that besides just releasing the film, Hindi filmmakers should also focus on other aspects of the market like good distribution.
‘KGF: Chapter 2’, the second installment of the 2018 period-action film, is all set to release on 14th April 2022.
Written and directed by Prashanth Neel, under the banner of Hombale films, ‘KGF: Chapter 2’ has been made on a budget of Rs 100 crores. Advanced bookings for the film reveal the excitement around its much-awaited release.