Mumbai :  The team of "Raees" -- which features Shah Rukh Khan as a bootlegger and has liquor prohibition as the backdrop -- will ironically celebrate the movie's success with a party sans alcohol.

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To celebrate the occasion, the film's team, along with Shah Rukh, will gather on Monday here. It being January 30 -- Martyr's Day that marks Mahatma Gandhi's assassination -- it also happens to be a dry day, said a source close to the filmmakers.

Producer Ritesh Sidhwani of Excel Entertainment said in a statement: "The entire team is very happy with the critical acclaim and audience reaction to the film. It has been a perfect combination. It seems that all efforts have come to fruition."

"Hence, we want to celebrate this occasion with everyone who has been part of this journey."

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"Raees" has received a promising response due to the performances of actors, hard-hitting dialogues and foot-tapping music.

Even Shah Rukh's return to celluloid in an intense avatar is being hailed.

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The box office reception is also positive, with the film already having crossed the Rs 60-crore mark in three days. According to trade pundits, an early Rs 100-crore mark is expected during the extended weekend.

IANS