New Delhi: Bollywood star Akshay Kumar, whose most recent film "Selfiee" is the latest in a run of box office duds, claimed that the failure of the movies was entirely his own fault and that one should not place the blame for a particular film's poor reception on the audience.
According to media sources, the actor claimed that he had experienced a similar problem early in his career when 16 of his films had consecutively poor box office performances.
He said: "This is not happening to me for the first time. In my career, I have had 16 consecutive flops at a time. There was a time when I had eight films in a row that did not work. Now, I have had three-four films in a row that did not work. The thing is that it happens due to your own fault, film ka na chalna (a film not working). The audience has changed, you need to change, you need to dismantle yourself. You have to start again because the audience requires you to see something else."
Akshay said: "It is a great alarm, aapki film nahi chal rahi to galti aapki hai (If your films are not working, it is your fault). When your films flop in a row, it is an alarm for you that it is time for you to change. Main koshish kar raha hun, wahi kar sakta hoon (I am trying to change, that is all I can do)."
He also said that he'd like to tell everyone that when films don't work, the audience must not be blamed.
"Do not blame the audience or anyone else. It is my fault, 100 per cent. Aapki film na chalna is not because of the audience (a film not working is your fault only). It is because of what you selected. Maybe you have not given the right ingredients in the film," he added.
The review of the comedy drama on ABP Live reads: "Selfiee is nevertheless watchable among the recent Bollywood offerings, despite the fact that it struggles to engage its audience due to the absence of irony in comparison to the original film."
According to trade analyst Taran Adarsh, ‘Selfiee’ only managed to rake in a total of Rs 2.55 Cr. With its weak box office performance, it is reasonable to anticipate that the film won't be able to generate a decent box office haul.
'Selfiee' is the official Hindi remake of the Malayalam film 'Driving License'. The film also stars Nushrratt Bharuccha and Diana Penty. It's backed by Karan Johar's Dharma Production along with Magic Frames, Prithviraj Productions, Cape of Good Films and Star Studios.