Model Hailey Baldwin posed topless in a bold new campaign to promote her own make-up range Hailey Baldwin for ModelCo.

The brand shared on Instagram an image of the 20-year-old posing to the camera while placing her hands on her chest to cover her modesty, reports aceshowbiz.com.


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Baldwin can be seen donning a red satin skirt in the photograph.

She completed her look with a pair of red latex gloves and strong make-up palette and lashings of red lipstick.

Baldwin said she embodied her best "model mode" for the campaign.

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"Portraying the Hailey Baldwin for ModelCo products in full blown model mode was incredibly important to me. My products are so versatile -- you can wear them easily to create the 'no make-up' make-up look and equally they are a stand out for a dramatic made up look," Baldwin said.

IANS