Bollywood actors Farhan Akhtar, Kareena Kapoor Khan, Amitabh Bachchan, and Aamir Khan along with Global Citizen CEO Hugh Evans launched the festival in Mumbai, and with the hashtag "Shuruaat Hoon Mai" was clarified how in just 3 simple steps the tickets are up for grabs for absolutely free:
Not just Coldplay, Jay Z and other international artists, who'll be revealed in different stages of the campaign, are said to be headliners of the festival, with support from Indian artists -AR Rahman, Farhan Akhtar, Arijit Singh, Shankar Ehsaan Loy, Monali Thakur, and actors - Aamir Khan, Ranveer Singh, Katrina Kaif, Shraddha Kapoor, Arjun Kapoor, and Dia Mirza.
In addition, Hugh Evans told Firstpost that around 80 percent of the audience at the concert would be people who had earned their tickets in this manner.
Shuruaat Hoon Main — the brainchild of Prasoon Joshi - is an ad film shot by Aamir Khan for the festival. “Over the next three weeks, there will be many action journeys that will be taken towards a poverty-free India”, recorder Coldplay's Chris Martin in a video.
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