New Delhi: Justh, an Indian singer-songwriter, who began his career as a chartered accountant has taken the internet by storm with his viral song 'Chor'. Released in December 2023, the song has gone viral, particularly on Instagram Reels, capturing hearts with its melancholic melody and relatable lyrics.
During an interview with Indian Express, Justh talked about his unique name and his idea behind the viral song 'Chor.' Talking about his unique name Justh, the singer said, "I think there is no such thing as a stage name or a non-stage name. Justh is only making tea. Justh is only having his food and Justh is only performing. So I don’t believe in this concept like this is a stage name and this is a non-stage name."
Sharing the idea behind the song and how people would relate to it, he said, "The thing with Chor specifically, and hopefully with my other songs also, is that I have a feeling people would relate to it on different meanings at different periods of their life. Like the song might mean one thing to you today and six months from here, the song might mean a completely different thing to you because that is the nature of the song in my opinion."
Viral Reels On Instagram
"Chor" resonated deeply with listeners, particularly on Instagram Reels. The song's melancholic beauty and poignant message found expression in countless user-generated videos. Celebrities like Madhuri Dixit, Sara Ali Khan, and Mouni Roy further amplified the song's reach by using it in their Reels, leading to millions of views and engagement.
Recently, Justh's music producer shared a video revealing the unique process behind creating the song's distinctive soundscape. It showcases him using different methods like clapping, shaking cashewnuts in a jar and revealing towards the end of the video that the song has 114 layers.
Sharing the video on Instagram, the music producer named Chaitanya Pandit wrote, "So so happy to see @i.justh and his “Chor” getting so much appreciation, love and adoration. Long due! It’s been an incredibly fulfilling process to be able to create this with you. I only hope this takes you higher and higher Justh!! ❤️
Here’s some snippets of what I be done in the music production process 🙂"
Justh commented on the video and wrote, "You are a legend bhai. What you have brought to the song is beyond beautiful. Looking forward to creating so so much with you. Love you."
The song's success has transcended borders, topping Spotify's Global Viral 50 chart and gaining international recognition.