World Environment Day 2024: Anant Ambani's wildlife preservation project, Vantara, has initiated an inspiring new video campaign in honour of World Environment Day. This campaign, tagged with #ImAVantarian, aims to raise awareness and encourage collective action towards environmental conservation.
Celebs participate in Anant Ambani's campaign
The video features prominent personalities from various fields, including acclaimed actor Ajay Devgn, actress Bhumi Pednekar, rising stars Janhvi Kapoor and Varun Sharma, digital sensation Kusha Kapila, and cricket icon KL Rahul. Each celebrity passionately expresses their dedication to the environment, urging viewers to join them in making a tangible difference. The campaign seeks to resonate with a diverse audience, leveraging the influence of these celebrities to highlight the importance of environmental responsibility.
The video encourages viewers to pledge for the environment, adopt sustainable practices, and spread the word using the campaign hashtag. In celebration of World Environment Day, Vantara is planting 5000 plants at its premises, reaffirming its commitment to environmental sustainability and corporate responsibility.
The caption of the post reads as, "Let #WorldEnvironmentDay be the auspicious start to creating a happier, healthier planet.
Our beloved friends set an example by taking a pledge to become Vantarian, and join the movement to consciously adopt new habits aiding conservation of nature and wildlife.
Small and consistent changes can bring about a world of positive impact. That’s the goal, isn’t it?
The world is yours, to conquer and to protect! Take the pledge today and become a Vantarian."
Check out the video here:
About the Vantara campaign
Furthermore, as part of its long-term dedication to the environment, Vantara pledges to plant one million trees annually. The company invites everyone to participate and contribute to making a positive impact on our planet.
"This World Environment Day, Vantara reaffirms our commitment to the environment. Every small deed counts, and together, we can create a significant impact. This day serves as a reminder of the importance of taking collective action towards preserving our planet for future generations," said a Vantara spokesperson.
To further engage the community, Vantara is launching an Instagram filter that includes a badge indicating the user has taken the #ImAVantarian pledge. This filter allows users to proudly display their commitment to the planet's restoration and conservation by sharing stories and adopting sustainable practices.