Influencer Noopur Artul has been facing backlash online after shooting a commercial Reel inside the Taj Mahal. The promotional video also appears to have been filmed inside the main mausoleum, where photography is prohibited. Several social media users questioned how the shoot was allowed and argued that the rules should apply equally to everyone.
Influencer Faces Flak For Shooting Reel Inside Taj Mahal
Noopur shared the Reel on Instagram as a paid partnership with Ray-Ban Meta AI glasses. The video begins after she enters through the security checkpoint and shows her filming inside various parts of the monument, including the main mausoleum.
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What’s more, she can also be seen touching the monument’s surfaces, which is strictly prohibited.
‘Rules Should Be Same For Everyone,’ Says Internet
The Reel has garnered over 4.3 million views, with several users questioning the commercial shoot and the apparent absence of any intervention by security personnel.
One Instagram user wrote, “I think, according to government rules, commercial video and photography are prohibited inside the Taj Mahal.”
Another user criticised what they described as different standards for ordinary visitors, writing, “All these rules are only for the common man. If some poor person goes to visit the Taj Mahal and accidentally takes out his phone to click a selfie, just see how quickly the CISF and police rush to snatch his phone and even lecture him! Is this the difference between the rich and the poor?”
A third user pointed out, “Shooting can be carried out up to a designated area with permission from the ASI.”
Another comment read, “If commercial shoots are not permitted there, then the rules should be equal for everyone; it is also necessary to take care of the dignity of historical heritage like the Taj Mahal.”
Several others also questioned why the influencer was not stopped by security personnel if the shoot violated the monument’s rules.
What Do The Rules Say?
According to the official Taj Mahal website, visitors are prohibited from touching or scratching the walls and surfaces of the monument, as these heritage structures require special care and protection. Drones are also prohibited inside and around the monument, while tripods are not allowed. Visitors are required to keep their mobile phones switched off or on silent mode, and photography is prohibited inside the main mausoleum.