New Delhi: Alia Bhatt has created a storm with her recent performance in films like 'Gangubai Kathiawadi' and her recently released production venture 'Darlings'. After Alia shot her first action film while pregnant in London, her first Hollywood project 'Heart Of Stone', her popularity has arisen to another level. Now, it has been reported that Alia's popularity among millennials makes her a popular choice for endorsing various products/services. According to an influence marketing executive, Alia charges anywhere between Rs. 85 lakhs to a crore for a social media ad or post, reported The Indian Express.
Alia Bhatt also happens to be one of the most popular actresses on social media with the following of 68.4 million and another 21.5 million on Twitter. According to the Indian Express report which quotes an influencer marketing executive, the actress charges Rs. 85 lakhs to a crore for a social media ad/post and the amount can be even higher during a release. Interestingly, the actress avoids social media posts because she wants to keep that platform only to connect with her fans and share updates about her life/work.
Alia reportedly charges Rs. 1.5-2.5 crores per day for a brand shoot in addition to the signing amount. Quoting an industry insider, Indian Express reported that the amount can vary depending on the contract.
Some of the popular brands that Alia endorses include Cadbury, Aurelia, Blenders Pride, Cornetto, Flipkart, Lays, Manyavar among many others.
According to Duff and Phelps celebrity brand valuation report in 2021, Alia's brand value was calculated to be $68.1 million. She also happens to be the first female on the list which features MS Dhoni, Amitabh Bachchan, Salman Khan, Akshay Kumar among others.
Alia also owns a sustainable fashion-clothing line for children called Ed-e-Mamma besides beginning her own production venture Eternal Sunshine Productions which released her film 'Darlings' on Netflix.