MP Poll Results: How 'Mama And Modi', And 2 Other Factors, Helped BJP 'Kamal' Bloom Despite Anti-Incumbency

MP Election Result 2023: BJP prevented a repeat of its 2018 mistakes by focusing on women voters and clever social engineering. Let us decipher what factors worked for the BJP.

Madhya Pradesh Chief Minister Shivraj Singh Chouhan with BJP workers during counting of votes

Source : PTI

"I dedicate this win to our Ladli Behnas and PM Modi." Madhya Pradesh CM Shivraj Singh Chouhan's remark as BJP headed towards a landslide victory in the Hindi heartland state encapsulates the two mantras that worked for the saffron party as it shrugged off any effects of anti-incumbency despite ruling it for two decades. A focus on women voters, a campaign centred around Prime Minister Narendra Modi to ward off anti-incumbency due to 17 years of Shivraj Singh Chouhan rule, and clever social