Senior Congress leader Milind Murli Deora and party candidate from South Mumbai constituency came out with a very unique way to lure voters amid the ongoing elections in the country. The Congressman's ad campaign video appealing for votes from the high profile South Mumbai constituency, can see several industrialists and small business owners endorse Deora’s candidature. In context to the General elections, South Mumbai is considered a constituency which has a high percentage of voters belonging to the business community. The Lok Sabha seat is considered as one of the financial hubs of the nation with prominent industrial houses based out of the region. Prominent among the several industrialist  featuring in the video is Reliance Industries (RIL) chairman Mukesh Ambani who is seen vouching for Milind Deora's candidature from the constituency in the parliamentary elections. Milind Deora, the President of Mumbai Congress, is a seasoned Indian politician. He was a Member of the 15th Lok Sabha, the lower house of Parliament of India, from the Mumbai South constituency. He is the current President of Mumbai regional congress committee. Deora is the Former Minister of State with the Ministry of Information Technology and Communications and the Former Minister of State with the Ministry of Shipping within the Government of India.