Zomato's Blinkit Appoints Former Flipkart Executive Vipin Kapooria As CFO: Report

The decision to appoint a permanent CFO comes just months after Zomato declared Blinkit its most crucial business division, with plans to surpass the core food delivery segment in scale

Zomato-owned Blinkit, one of the most popular firms in the quick commerce sector, has appointed Vipin Kapooria, former vice-president of business finance at Flipkart, as its new chief financial officer (CFO), according to a Moneycontrol report. This move highlights a growing trend where rapid delivery companies are recruiting talent from major e-commerce firms to drive their expansion.

This marks the first time Blinkit has a full-time, designated CFO since Amit Sachdeva, who served as CFO and head of finance from 2019 to 2022, departed the company. The decision to appoint a permanent CFO comes just months after Zomato declared Blinkit its most crucial business division, with plans to surpass the core food delivery segment in scale.

Kapooria will collaborate closely with Blinkit CEO Albinder Singh Dhindsa and Zomato CFO Akshant Goyal in his new role.

Kapooria, a chartered accountant (CA) with over 16 years of experience, brings extensive expertise to Blinkit. He spent more than seven years at Walmart-owned Flipkart, where he was a key member of the team. In addition to his role at Flipkart, Kapooria has worked at OYO and Yum! Restaurants, the parent company of Pizza Hut, Taco Bell, KFC, and others in India, according to his LinkedIn profile.

Blinkit hired Kapooria at a time when the company, alongside other players in the quick commerce sector, is ramping up operations and making significant investments in rapid food delivery. Earlier this month, the Gurugram-based company launched a standalone app, Bistro, offering 10-minute food deliveries to better compete with rivals like Zepto Cafe, Swiggy’s Instacafe/Bolt, and others.

Although Flipkart and Blinkit did not make a formal announcement, Kapooria’s LinkedIn updates confirm his appointment at Blinkit.

Kapooria is one of many making the move from an e-commerce giant like Flipkart to a fast-growing startup like Blinkit. Well-funded quick commerce startups, such as Swiggy and Zepto, are attracting top talent from companies like Amazon and Flipkart by offering higher pay, better positions, and other enticing perks.