New Delhi: Deciml, a micro-investing platform, has launched with the aim to fundamentally change the way young generation perceive investing and make their initiation into the investing ecosystem simpler.
Founded by CFA Level 2 and experienced entrepreneur Satyajeet Kunjeer, this Pune-based fintech firm enables users to start their investing journey with as little as Rs 1 through Mutual Funds and Fixed Return Funds.
Started as a bootstrapped start-up, Deciml today is backed by a clutch of strategic investors that include VCs, entrepreneurs, and creators.
The Pune-based fintech firm has raised $1 million in a pre-seed round from investors that include - VC firms like Unnati Labs, Agility Ventures, and MyAsia VC; entrepreneurs like co-founder & CEO of Unacademy, Gaurav Munjal, founder of Innov8 (acquired by Oyo), Dr Ritesh Malik, CTO of Dunzo, Mukund Jha, and Raunak Munot, co-founder of Bombay Shaving Company, creators like Bhuvan Bam, Ranveer Allahbadia, Raj Shamani, Suhani Shah, Praful Billore, Varun Thakur, Viraj Sheth, and Rohit Raj; as well as start-up advisors like Abhishek Ponia. The funds will be utilised primarily for customer acquisition, product enhancements, and onboarding talent.
Satyajeet Kunjeer, founder and CEO, Deciml, said, “Everyone wants to be rich by the age of 40, but no one wants to stop living from 20-40. With growing aspirations and consumption, we wanted to create a super convenient way to get more young adults into the investment habit, without compromising on their aspirational lifestyles. We’re deeply passionate about solving this problem and uplifting India’s investment penetration from the current low of 3.5 per cent.”
Currently available on Google Play Store, Deciml has seen 25,000+ downloads since its inception and over Rs 20 lakhs in AUM with partners that include Motilal Oswal, YES Bank, and Lendbox.