As tradition holds, Akshaya Tritiya is considered one of the most auspicious days to buy gold, believed to usher in lasting prosperity and ever-increasing value. This year, however, with 24-carat gold prices nearing the Rs 1 lakh mark per 10 grams, many buyers may be pausing to reconsider their purchase.
To ease the burden of high prices and make gold more accessible, several online platforms, including Jio and Amazon Pay, are offering attractive deals. These include cashback offers, rewards, and even bonus gold, making it possible to invest smartly while sticking to your budget.
In addition to major online retailers, quick commerce platforms such as Zepto, Blinkit, and Swiggy Instamart have also joined the Akshaya Tritiya celebrations by offering gold coins at competitive prices. These platforms, known for their fast delivery and convenience, are now emerging as viable options for purchasing gold in smaller denominations. Shoppers can explore a variety of deals, discounts, and limited-time offers on these apps.
JioFinance Offers Up to 2 Per cent Free Gold
JioFinance is running a special promotion from April 29 to May 5, 2025. Buyers who purchase digital gold worth Rs 1,000 to Rs 9,999 via the JioFinance app using the promo code JIOGOLD will receive 1 per cent of their purchase value as free gold. For purchases above Rs 10,000, use the promo code JIOGOLDAT100 to get 2 per cent of the purchase value as free gold.
Each user can avail this offer up to 10 times during the offer period, with the maximum free gold capped at Rs 21,000.
The offer is valid only on lump-sum digital gold purchases and not on gold SIPs. The reward gold will be credited to your JioGold account within 3 days of the transaction.
BharatPe's Gold Mahotsav
BharatPe has also launched its Gold Mahotsav, valid until April 30, 2025. As part of this offer, customers who invest Rs 5,000 or more in 24K digital gold in a single transaction will receive an extra 1 per cent of gold, which will be directly credited to their portfolio.
Amazon Pay Cashback Offer
Amazon Pay is offering 1 per cent cashback (up to Rs 1,000) on all digital gold purchases made through its platform until May 1, 2025. To be eligible, the minimum purchase must be Rs 100, and payment must be made via Amazon Pay UPI.