Harsh Mariwala, the founder of FMCG giant Marico, recently visited a general store in Mumbai to interact with retailers and distributors, seeking firsthand consumer insights. The 73-year-old business tycoon posted a photograph of his visit to Shivraj Super Market in Parel on X (formerly Twitter), underscoring his proactive approach to grasp swiftly evolving consumer trends.
In his social media post, Mariwala emphasised the significance of these visits. “One thing I like to do is regularly go on visits to stores and meet with the retailers and distributors. It gives me a clear insight into the consumer mind and the emerging trends. Here I am at Shivraj Super Market in Parel, Mumbai. How do you like to do consumer insighting for your business?” he wrote on X.
The post rapidly gained momentum, garnering over 22,000 views shortly after it was shared. The comments section reflected a blend of admiration and constructive feedback. “Fantastic, This is the point of differentiation, Esp FMCG sector Ground realities, sales drop, Market demand, logistics in supply chain, customer dissatisfaction (reason) / understanding can be a big driver to growth,” wrote one of the users.
Another X user wrote, “I like to observe products, brands and popular trends when in areas with large groups of people like airports, sports events and concerts, and also look for patterns across different age groups.”
“Great. Consumer insight is only way is to meet people physically. That is only way out and in depth to get on quality/packing/ service etc,” added a third user.
Marico, a prominent player in the consumer goods industry, is celebrated for its flagship products, such as Saffola cooking oil and Parachute hair oil, alongside popular brands like Livon and Mediker. Despite his considerable wealth of $3.5 billion, as per Forbes, Harsh Mariwala, the company's founder, remains personally engaged by visiting supermarkets and general stores.
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