Adani Group, which racked up one of India’s heftiest debt loads to fund fresh areas of growth, is pulling back from petrochemicals and is unlikely to go ahead with a planned $4 billion greenfield coal-to-polyvinyl chloride project in Mundra, citing sources news agency Bloomberg reported. Shortseller Hindenburg’s allegations of extensive, years-long corporate fraud at Adani Group have wiped out about $125 billion in market value since January.


The conglomerate is also dialling back on ambitions to dive further into aluminium, steel and road projects, according to the report. Instead, Adani will revert his focus to core projects. They include power generation, ports and newer green energy initiatives, according to the people.


Even in these core areas, Gautam Adani will proceed in a fundamentally different style. After selling family shares to pre-pay $2.15 billion of margin-linked, share-backed funding taken out to finance a slew of acquisitions, Adani intends to avoid this sort of high-risk financing going forward, the sources said.


According to the report, Adani will stick to fund-raising methods like private bond placements and equity stake sales to specific investors, like its share sale to Rajiv Jain’s GQG Partners, to raise cash in a way that insulates the empire from volatile market movements, the sources said.


It’s a stark turnaround from 2022, when Adani’s stature and wealth sky-rocketed. At one point the former diamond trader was Asia’s richest man and his investments extended into sectors well beyond his traditional heavy infrastructure bets — including media, women’s cricket and data centers.


Putting debt-driven diversification on the back burner is now seen as key to restoring confidence. The group, which bought a controlling stake in New Delhi Television Ltd. in recent months as the first step in building what the tycoon then called “the Financial Times or Al-Jazeera of India,” is now unlikely to make more purchases in the media space, according to the people familiar with Adani’s planning. “There’s good reason to believe the company will draw back a bit in order to focus on damage control and other shareholder and wider investor concerns,” said Michael Kugelman, director of the South Asia Institute at the Washington-based Wilson Center. “Reputational considerations are critical.”


Adani has denied all of Hindenburg’s allegations, characterising it as an attack on India. Representatives for the group didn’t respond to a request for comment. Last week, Adani Group said it expects funding for the greenfield coal-to-polyvinyl chloride project to be arranged in the next six months, rebutting a recent report in local media that the initiative had stalled.


The internal reckoning follows a number of fire-fighting moves by the Adani Group aimed at shoring up investor sentiment. In the days after the Hindenburg report, the conglomerate pulled a share sale and then proceeded to pre-pay $2.15 billion of debt to stem a mammoth selloff in stock of its Mumbai-listed units. It’s mounted a six-city roadshow aimed at rebutting the short seller’s claims and sold stakes in four companies to top emerging-markets investor GQG Partners.


The pullback is not entirely by choice, with some of its major partners scared off by the turmoil. Paris-based TotalEnergies SE is already putting a green hydrogen partnership project with the group on hold. In February, Adani also shelved plans to buy a coal mine in central India, and has decided against bidding for a stake in state-backed electricity trader PTC India Ltd., a highly symbolic retreat given how vested the group has been in developing India’s electricity infrastructure.