New Delhi (India), July 19: In 2023, Data safety and Environmental Awareness are keywords that the young modern consumer looks for in any company they choose to associate with.
In the space of e-commerce, with giants like Amazon, eBay and even Shopify being accused of data leaks, the e-commerce space has made online shoppers wary of what information they choose to disclose. In this environment of distrust and misuse of data, Your Design Store stands strong in data neutrality. The Your Design Store website does not collect any cookies or save any browsing data. They also don’t insist or even request that you connect to any social media. In fact, the only data collected is that which is relevant to making deliveries happen- Name & Address, Phone Number, Email ID.
Let’s take a look at carbon footprints in e-commerce. According to a report by the Central Pollution Control Board, India generates over 25,000 tons of plastic waste every day, and a significant portion of this comes from packaging materials used in e-commerce.
Furthermore, a report by the Indian Institute of Technology (IIT) Delhi estimates that the packaging material used in e-commerce in India is responsible for generating around 9,406 metric tons of plastic waste per day, including plastic bags, bubble wrap, and other packaging materials. According to a report by the Centre for Science and Environment (CSE), delivery vehicles in India account for approximately 10-12% of total vehicular emissions in urban areas.
In order to do its bit for the cause, Your Design Store has taken certain measures to reduce the overall carbon footprint in its entire order cycle. Shedding the erstwhile plastic tamper-proof delivery bags, Your Design initially shifted to biodegradable plastic bags for delivery and has now settled on eco-printed heavy GSM-sealed brown paper bags. These are not only sturdy and environmentally conscious but also look great and provide all the protection required for the products it contains. In cases of fragile products, thermocol and bubble wrap are still a requirement, although the company aims to phase these out in exchange for paper-based packaging solutions in the near future.
All of Your Design Store’s local deliveries are handled by the logistics team, who used to operate through Porter, Dunzo and various other delivery partners. The entire local logistics team has now shifted to electric vehicles powered by Log9. With a fleet of electric 2-wheelers and one electronic 3-wheeler for larger deliveries, the local logistics team at Your Design Store have almost completely eliminated the need for carbon-emitting vehicles.