Svish, a pioneering wellness brand in India, has captured the nation’s attention with its latest campaign featuring cricket star Shikhar Dhawan. Centered around Svish’s new Isvish Topical Delay Spray, the campaign used humor and intrigue to address intimacy and wellness, bringing these topics to the forefront in a uniquely light-hearted way.
The campaign began on October 24, when Dhawan shared a late-night, cryptic post on X (formerly Twitter) at 10:30 pm that read, “Can’t fall asleep, please help.” Instantly viral, the post sparked responses from fans offering sleep remedies and speculation around his restlessness. The unexpected twist came when Dhawan took to Instagram the following day, revealing that his sleeplessness was due to sounds from his neighbors—who had used the Isvish Delay Spray. This playful twist created a buzz, with fans applauding Dhawan’s humor and Svish’s refreshingly open approach to wellness products.
“The response has been amazing. With Shikhar Dhawan as our brand ambassador, we wanted a campaign that resonated with audiences, combining humor with relatability,” shared Ishan Grover and Jaideep Mahajan, Co-Founders of Svish. “This campaign has not only highlighted the Isvish Delay Spray but also opened the conversation around intimate wellness in a way that’s positive and approachable.”
Through the release of Isvish Delay Spray, Svish is reinforcing its mission to address intimate well-being with products that are effective, safe, and approachable. Scientifically formulated, the spray offers a solution for enhancing intimacy while encouraging conversations around often-stigmatized topics in India.
“Intimate well-being is vital to a fulfilling life, yet societal norms can make it difficult for people to discuss it openly,” said Ishan Grover, Co-Founder of Svish. “With Svish, we aim to break down these barriers, offering products like Isvish Delay Spray that empower individuals to embrace a healthier, more confident approach to their personal lives.”
As a wellness brand, Svish continues to innovate by creating products and campaigns that engage and empower. Partnering with Shikhar Dhawan, Svish is reaching audiences across India, advocating for self-care and wellness with humor, authenticity, and a fresh perspective.
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