Shivam Mehta, 28, like many other millennials saw the rise of technology in real-time. He witnessed how computer screens took the place of stacks of paper, and how ads shifted from front pages and flyers to Google and our newsfeeds.
Google, Facebook, Twitter and various other platforms allow users to promote themselves with ease. Everyone can make a marketing campaign on the internet, but everyone cannot make a successful marketing campaign. The ever-changing digital world plays by its own rules and to make your mark here, one needs to keep up with everything.
Shivam Mehta says, “The internet and our regular web is a dynamic place. By the time you crack one algorithm, and get the hang of new updates - it already gets changed.”.
He adds, “And that is the beauty of this industry, you always get to learn and grow. I’ve realised that when you try to “game” the system, it leads to a couple of successes but then it’s downhill from there because you can trick the computer for a short time before the next update comes. I’ve encountered a lot of people who believe in gaming and getting ahead but neither can they go far this way nor their clients.”
Shivam Mehta describes himself as an “avid learner”, who works with technology and not against it. He has a deep understanding of the digital realm and has developed methods for lasting success. He says gaining visibility is the key to unlocking success and with a ton of information getting added to the internet every day, it gets increasingly steep to gain visibility.
At his startup RankUp Digitals, he offers specialised methods of organic and paid digital marketing, social media & web design. Through his skills and knowledge, Shivam Mehta expertly reaches his client’s target market. He says, “For an ad to be successful on digital platforms, you have to create impactful visuals and then carefully place the ad on the web. You firstly want to be where the customers are and have them come to you instead of scrolling away.”. Through years of experience, Shivam Mehta aces these two tenets and continues to create profits for his clients at RankUp Digitals.
Digital Marketing is a tough field but not an impossible one. Through persistence and learning, one can go far in this industry- Shivam Mehta and RankUp Digitals are a living example of it.