Modi Factor To Economy: Five 2023 Themes That Will Dominate 2024 LS Elections Too

In general elections, it's often the PM face that becomes the deciding factor for people on which party to vote for.

The Lok Sabha elections are around the corner and both the ruling NDA and the opposition I.N.D.I.A bloc have started preparations in full swing. The BJP has launched its campaign song, "Phir aayega Modi", while the Congress organised its "Hum taiyyar hain" rally on its 138th Foundation Day in Nagpur, which is the headquarters of BJP's ideological parent, the RSS.  The year 2023 saw assembly elections in nine states — Tripura, Meghalaya, Nagaland, Karnataka, Madhya Pradesh, Rajasthan,